Quibi is the hot new streaming app made exclusively for mobile phones. It is designed for short-form entertainment and founded by DreamWorks executive Jeffrey Katzenberg who has attracted big-name filmmakers including Steven Spielberg, Guillermo del Toro, and Steven Soderbergh.
If you’ve followed Katzenberg’s career, you know he never does anything small – $1 billion in finance to be precise – so it’s probably worth checking Quibi out. But what is this exciting new app all about and how exactly do we use it?
“Quibi” stands for “quick bites” – that is, very short-form content that is easily consumable in one sitting. The shows are designed for millennials, the social media generation.
Like Netflix, Amazon, and Hulu, it will provide original content but instead of presenting feature-length films or episodes that generally run around an hour or two hours long, Quibi specializing in content built for quick consumption. Quibi’s episodes are ten minutes or less and movies are broken down into chapters that act more like episodes.
These episodes won’t likely be coming to a screen bigger than your mobile device – at least any time soon – so don’t expect any Quibi content to appear at next year’s Academy Awards. But depending on how successful the platform is, Quibi will likely try to expand and experiment with other forms of storytelling.
How Much Does It Cost?
The app has two payment tiers, $4.99/ a month with short ads, and $7.99/ a month without them. At the moment, you can get a 90-day free trial if you sign up by April 30.
Ads come in the form of unskippable pre-rolls, kind of like what you find on YouTube. This makes them almost impossible to block with an adblocker, but at least they won’t be interrupting your viewing session. It’s likely, down the road, Quibi will do in-stream ads as the platform becomes more popular but at the moment it’s only an educated guess.
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