Although it’s an astonishing accomplishment, we really shouldn’t be surprised that Disney+, the new streaming service hit 10 million subscribers only a day after the streaming service launched, sending shares soaring in spite of technical glitches at roll-out.
By comparison, Netflix has 60 million U.S. subscribers and 158 million globally. So does that mean Netflix is looking over its shoulder? They are probably nervous since Disney is home to Marvel, Star Wars and classic animated films like Cinderella, Lion King, and Toy Story. But Disney is not going to rest on its laurels. They have dozens of new series out of the gate.
In April the company said it plans to reach 60 million to 90 million Disney+ subscribers globally by 2024. Despite reports of technical glitches, many customers signed up with no problem, and viewers were buzzing about 'The Mandalorian,' making it a top trending topic on Twitter as Viewers were trying to decipher the meaning of a surprise twist at the end of the first episode. ‘The Mandalorian’ is set in the Star Wars universe and is about a bounty hunter’s adventures in the outer galaxies, far from the New Republic’s authority.
At launch, the streaming service included nearly 500 movies and 7,500 episodes of TV shows from Disney, Pixar, Marvel, Star Wars, National Geographic and other brands. Disney Plus includes a variety of original films, documentaries, live-action and animated series, and short-form content. Original series that were also included that were available at launch were ‘High School Musical: The Musical: The Series,’ ‘The World According to Jeff Goldblum,’ and ‘Encore!’
Disney has invested billions in its streaming service, which costs $7 a month or $70 a year after a 7-day free trial. Customers of some Verizon wireless and home-internet plans were offered a year free. Disney didn’t break down where the subscriptions came from or if they were free or paid monthly or yearly. Some analysts thought it would take Disney a year to reach 10 million subscribers.
Disney Plus is currently available in the U.S., Canada and the Netherlands. Next week, on Nov. 19, Disney Plus is slated to launch Nov. 19 in Australia, New Zealand and Puerto Rico. Then next year the streaming service is scheduled to debut in non-English speaking markets in Western European markets, including the U.K., France, Germany, Italy and Spain.
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